This week’s topic is inspired a LinkedIn comment on one of my recent posts.

Email marketing is often neglected in the overall marketing strategy of professional speakers. Beyond direct outreach, you may not be leveraging email to get the maximum benefit. It’s time to add it to your marketing toolkit.

Below is one email marketing strategy I use with my clients to book them more speaking gigs.

Pro Tip of the Week: Comment to reach more people on LinkedIn

LinkedIn is a great tool to build awareness around who you are and what you do.

Most speakers who are actively growing their LinkedIn focus on creating and posting content, but they’re missing a key strategy: commenting on other people’s posts. This does a few things:

• It helps you reach more people
• Leaving a value-add comment shows your expertise
• It builds a connection with the author of the post (which is great if they are a decision-maker who could hire you)

So next time you post on LinkedIn, take 20 minutes to also leave value-add comments on other people’s posts too.

Recommendation of the Week: The 5 Types of Wealth by Sahil Bloom

Living a wealthy life encompasses more than your financial assets.

Sahil compiled qualitative and quantitative research along with his own experiences to come up with the 5 types of wealth needed to design your dream life. As a professional speaker, it’s easy to get caught up in the numbers: speaking fees, gigs booked, revenue earned. This book can help you recalibrate and focus on what really matters to you.

I also recommend his newsletter, The Curiosity Chronicle.

Newsletter brought to you by Dziuk Studios Stop relying on biased and fickle social algorithms and start creating an engaging email list. Why email? You own it—no losing followers because your social account gets hacked or shut down Higher conversion rates when selling products A warm audience that wants to hear from you (they signed up for it!) Get started with a Free Ghostwriting Consultation today! Learn more

Book more speaking gigs using this one email strategy

Let’s be honest, when you’re getting started as a speaker, you’re going to have to put in some time playing the direct outreach game.

This is where you’re going to reach out directly associations, decision-makers, and fill out requests for proposals. Direct outreach will always have a place in your strategy, but there is a way to get more out of the gigs you already book.

Let’s talk about how this works.

Once you have a talk booked, you want to use that audience to book 2-3 more gigs. Here’s how:

1. Deliver an amazing talk
2. Use a method to collect emails (Talkadot is great for this)
3. Have an email sequence in place to collect more in-depth testimonials and referrals while delivering more value
4. Continue to nurture these new email subscribers through consistent communication, such as an evergreen newsletter

There are more people in that audience you spoke to that will want to hire you. Make it easy for them to! Setting this up will take some time and effort, but once it’s done, you’re set for a long while.

And if you want help setting this up, book a Free Consultation with me and I can help.

What else do you want to know?

If you have a specific topic you want covered, let me know about it here. I’ll do my best to work it into a future newsletter!

That’s it for this week! Be sure to check your inbox next Wednesday for another iteration of The Speaker’s Inbox.

Take care,

Sebastian Dziuk (he/him)

PS… Please consider sharing The Speaker’s Inbox with a friend who could benefit. Every referral helps us create more value for speakers like you!

Whenever you’re ready, here are three ways Dziuk Studios can help you grow your business:

1. ​Educational Email Courses​
2. ​Email Sequences​
3. ​Evergreen Newsletters​