Pro Tip of the Week: Test your booking system

When is the last time you saw things from your potential client's eyes?

Technology is not perfect, so take some time this week and fill out your own speaking request form or book a discovery call. Make sure that you're still asking the right questions and that the right alerts are being triggered. Fix any issues asap.

Consider putting a reminder to do this in your calendar once a quarter so you don't have any opportunities slipping through the cracks.

Recommendation of the Week: Famm Connect

This week's recommendation is specifically for LGBTQ+ readers.

If you haven't heard of it yet, Famm Connect is the first invite-only social network created by and for Queer professionals. Over 1300 users (including me) have joined the platform since it's launch last fall. You must identify as LGBTQ+ to join.

Join through this link or reply to this email and I can send you an invite!

Newsletter brought to you by Dziuk Studios Stop relying on biased and fickle social algorithms and start creating an engaging email list. Why email? You own it—no losing followers because your social account gets hacked or shut down Higher conversion rates when selling products A warm audience that wants to hear from you (they signed up for it!) Get started with a Free Ghostwriting Consultation today! Learn more

3 Reasons to Add Email Marketing to Your Outreach Efforts for Professional Speakers in 2025

Posting on social media is like speaking in a busy subway station.

Emailing is like speaking to an auditorium of your biggest fans. These people are sitting with pen in hand waiting to hear your insights. They are excited to see you!

The people in the station aka on social media?

They'll pay attention IF you give them a reason to. And it has to be a good reason that pulls them from the 10 other things they're thinking about. Good luck.

Here are 3 reasons to begin prioritizing email in 2025:

Reason 1: You own your email list

Social media is rented space that can disappear (like TikTok did for 12 hours in the U.S.). You can't control what the Meta policies are either. This especially impacts folks with marginalized identities.

Reason 2: Your audience is more likely to actually see what you send

Social algorithms are biased and fickle. But your email goes right to someone's inbox. Cut out the middleman.

Reason 3: You email audience is filled with warm leads

Do it right, and your email list is filled with qualified leads that are likely to work with you now or in the future. It's harder to convert a social media follower to buy than an email subscriber.

Stop spending all your marketing energy on social media in 2025 and start building an engaged email list full of raving fans.

What else do you want to know?

If you have a specific topic you want covered, let me know about it here. I’ll do my best to work it into a future newsletter!

That’s it for this week!

Take care,

Sebastian Dziuk (he/him)

PS… Please consider sharing The Speaker’s Inbox with a friend who could benefit. Every referral helps us create more value for speakers like you!

Whenever you’re ready, here are three ways Dziuk Studios can help you grow your business:

1. ​Educational Email Courses​
2. ​Email Sequences​
3. ​Evergreen Newsletters​